The global digital payments tech giant VISA has opened an innovation studio in Kenya. This is one of its first innovation hubs in Africa after six others in the world. The hub is expected to bring together developers, Visa’s internal and external clients, and other partners to co-create payments and commerce solutions.
“Sub-Saharan Africa is a fast-growing region with a tech-savvy population. As we continue to grow digital payments adoption in the region, our aspiration is to deepen our collaboration with clients and partners in developing solutions that are designed around the unique needs of Africa,” Aida Diarra, Senior Vice President & Head of Visa in Sub-Saharan Africa.
The idea of expanding the growth of emerging payment areas such as Tap to phone and Pay on Delivery will be explored in the innovation hub, alongside the development of the ongoing development of cutting-edge smarter payment solutions.
“As a brand built on technology, Visa has driven the major technology advancements that make electronic payments what they are today. We are confident that the innovation studio will continue that legacy and cement Sub-Saharan Africa’s position as a leader in creating out of the box solutions to deal with our most pressing challenges as a region,” Aida Diarra.
The hub is expected to aid Visa clients and partners from across the continent extend its service offering.